Author: Peter Jansen
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Should You Care About Exit Pages?
“Exit Pages” sounds ominous—like a list of places where your site fails. In reality, it’s just the last page in a session. Sometimes that’s a problem. Often, it’s perfectly normal. The trick is separating healthy exits (mission accomplished) from leaky exits (friction, confusion, dead ends). Below is a beginner-friendly way to read the Exit Pages…
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Facebook Page Insights: What Numbers to Watch
If you run a small business page, “more likes” is not a strategy. The point of Facebook Page Insights is to show whether your posts reach the right people, spark action, and contribute to sales. Below is a practical, plain-English guide to the few numbers that deserve your attention—and how to read them. Start with…
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Multi-Channel Attribution: Solving the Last-Click Attribution Problem
Last-click is simple—and simply wrong for modern funnels. It credits the final touch (often brand search or direct) and under-values upper- and mid-funnel work that actually created demand. If you’re allocating budget on last-click alone, you’re almost certainly over-investing in harvest channels and starving the ones that plant and nurture. Here’s a pragmatic playbook to…
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A/B Testing Statistical Significance: What 95% Confidence Really Means
If you’ve ever watched an A/B test tick past “95% confidence” and felt a rush to ship the winner—pause. That number doesn’t mean “there’s a 95% chance Variant B is truly better.” It’s more nuanced. Understanding what 95% confidence (and its partner, the p-value) actually means will save you from false wins, blown roadmaps, and…
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Attribution Models Demystified: Which One Fits E-Commerce vs SaaS
Attribution is simply how you credit marketing touchpoints for a conversion. Pick the wrong lens and you’ll either overfund noisy channels or starve the ones that set deals up. Below is a practical guide that contrasts e-commerce and SaaS, explains the main models, and shows when to use which—plus how to sanity-check the results. Why…
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Ultimate Guide to Privacy‑Focused Web Analytics in 2025
Introduction Website analytics have long been synonymous with comprehensive user tracking – every click, scroll, and form submission quietly recorded to fuel business insights. But now we have another trend – users are increasingly privacy-conscious, with surveys showing that 79% of people are concerned about how companies use their data, and nearly 48% have stopped purchasing from…
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Why SEO Behavioral Factors Still Matter: CTR, Pogo-Sticking, and Time on Page
Search engines have evolved far beyond mere keyword matching. Today, in 2025, they actively evaluate how real people interact with content. For SEO professionals, content strategists, and business leaders, understanding SEO behavioral factors has become essential. Modern ranking systems, powered by advanced AI like RankBrain, heavily weigh user behavior metrics to decide which pages deserve…