Author: Peter Jansen
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Attribution Models Demystified: Which One Fits E-Commerce vs SaaS
Attribution is simply how you credit marketing touchpoints for a conversion. Pick the wrong lens and you’ll either overfund noisy channels or starve the ones that set deals up. Below is a practical guide that contrasts e-commerce and SaaS, explains the main models, and shows when to use which—plus how to sanity-check the results. Why…
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Ultimate Guide to Privacy‑Focused Web Analytics in 2025
Introduction Website analytics have long been synonymous with comprehensive user tracking – every click, scroll, and form submission quietly recorded to fuel business insights. But now we have another trend – users are increasingly privacy-conscious, with surveys showing that 79% of people are concerned about how companies use their data, and nearly 48% have stopped purchasing from…
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Why SEO Behavioral Factors Still Matter: CTR, Pogo-Sticking, and Time on Page
Search engines have evolved far beyond mere keyword matching. Today, in 2025, they actively evaluate how real people interact with content. For SEO professionals, content strategists, and business leaders, understanding SEO behavioral factors has become essential. Modern ranking systems, powered by advanced AI like RankBrain, heavily weigh user behavior metrics to decide which pages deserve…