Web Analytics & Privacy
Clear insights on web analytics, privacy-first tools, and ethical data practices. No jargon, just practical guidance.
Analytics solutions that respect user privacy and comply with GDPR.
Step-by-step tutorials you can implement today, not theory.
Complex topics explained simply. Analytics for everyone.
Time-decay attribution is the model I reach for when a client insists that “the last click gets all…
Self-hosted Matomo is the option people reach for when they want analytics they truly own. No monthly bill,…
First-party data is the quiet foundation that keeps your analytics working while everything around it shifts. For years,…
Conversion rate benchmarks are the first thing people reach for when they want to know “are we doing…
Branded vs non-branded traffic is one of those splits that quietly changes how you read every other number…
Plausible vs Fathom is the comparison I get asked about most. Both are privacy-first analytics tools, both ditch…
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