Hi, I'm Peter Jansen
Web analytics specialist with 10+ years of experience helping businesses understand their data without compromising user privacy.
I created AnalyticSafe to bridge the gap between powerful analytics and respect for user privacy.
My Story
After spending over a decade in the trenches of web analytics—from configuring Google Analytics for startups to building enterprise-level tracking systems—I noticed a recurring problem: most businesses were either drowning in data they didn't understand or avoiding analytics altogether due to privacy concerns.
That's why I started writing. Not the jargon-filled documentation that makes your eyes glaze over, but practical, honest guides that actually help you make better decisions.
What I Believe
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Privacy isn't optional
Good analytics doesn't require surveillance. You can understand your users while respecting their boundaries.
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Clarity over complexity
If you can't explain it simply, you don't understand it well enough. I translate analytics complexity into actionable insights.
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Data serves decisions
Numbers are meaningless without context. Every metric should connect to a business question.
Want to learn more?
Explore the articles and start making sense of your analytics data.
Read the blog