Insights on web analytics, privacy, and ethical data practices.
Server-side tracking is one of those phrases that sounds far more technical than it is.…
Read articleTime-decay attribution is the model I reach for when a client insists that “the last…
Read articleSelf-hosted Matomo is the option people reach for when they want analytics they truly own.…
Read articleFirst-party data is the quiet foundation that keeps your analytics working while everything around it…
Read articleConversion rate benchmarks are the first thing people reach for when they want to know…
Read articleBranded vs non-branded traffic is one of those splits that quietly changes how you read…
Read articlePlausible vs Fathom is the comparison I get asked about most. Both are privacy-first analytics…
Read articleLet me be blunt: most marketing ROI numbers I see are fiction. They look precise.…
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