Insights on web analytics, privacy, and ethical data practices.
Let me be blunt: most marketing ROI numbers I see are fiction. They look precise.…
Read articleHere is a number that should worry you: most websites lose between 30% and 70%…
Read articleHere is the thing about most funnels: they look great on a whiteboard, but they…
Read articleIf you have ever opened your analytics dashboard and found a mess of campaign names…
Read articleEvery online store has a silent revenue leak. Shoppers browse, add items to their cart,…
Read articleMost analytics dashboards place session duration front and center. It looks important. It feels reliable.…
Read articleMost analytics setups still treat the buyer’s path like a straight line. However, real customers…
Read articleMost analytics teams treat bounce rate and exit rate as interchangeable numbers. However, they measure…
Read article