Micro Conversions: The Small Wins That Lead to Big Results
Most businesses obsess over one number: the final conversion. The purchase. The signup. The subscription.…
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Insights on web analytics, privacy, and ethical data practices.
Direct Traffic: What It Really Means (And Why It’s Often Wrong)
Direct traffic sounds straightforward — visitors who typed your URL directly into the browser. In…
Read articleShould You Care About Exit Pages?
“Exit Pages” sounds ominous—like a list of places where your site fails. In reality, it’s…
Read articleFacebook Page Insights: What Numbers to Watch
If you run a small business page, “more likes” is not a strategy. The point…
Read articleMulti-Channel Attribution: Solving the Last-Click Attribution Problem
Last-click is simple—and simply wrong for modern funnels. It credits the final touch (often brand…
Read articleA/B Testing Statistical Significance: What 95% Confidence Really Means
If you’ve ever watched an A/B test tick past “95% confidence” and felt a rush…
Read articleAttribution Models Demystified: Which One Fits E-Commerce vs SaaS
Attribution is simply how you credit marketing touchpoints for a conversion. Pick the wrong lens…
Read articleUltimate Guide to Privacy‑Focused Web Analytics in 2025
Introduction Website analytics have long been synonymous with comprehensive user tracking – every click, scroll,…
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