Insights on web analytics, privacy, and ethical data practices.
Every form on your website is a promise: “fill this out, and you’ll get something…
Read articleMost marketers obsess over clicks. However, view-through conversions tell the rest of the story. A…
Read articleMost analytics tools show you what happened yesterday. Cohort analysis shows you what happens over…
Read articleMost businesses obsess over one number: the final conversion. The purchase. The signup. The subscription.…
Read articleDirect traffic sounds straightforward — visitors who typed your URL directly into the browser. In…
Read article“Exit Pages” sounds ominous—like a list of places where your site fails. In reality, it’s…
Read articleIf you run a small business page, “more likes” is not a strategy. The point…
Read articleLast-click is simple—and simply wrong for modern funnels. It credits the final touch (often brand…
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